Pulse of Prom - Prom Dress Sales Trends Show Clear National Preferences
As the prom dress buying season starts to peak, Occasion Brands, LLC, releases this issue of Pulse of Prom with the 2018 early prom season’s online sales trends for both junior and senior proms in the United States. Senior prom sales continue to reign supreme at 57% of total prom dress sales, with junior prom sales not far behind at 43%. As mid-season approaches, the junior prom sales have increased by 1% in the first two weeks of March. This shows that customers...